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Supporting the Blood Center of the Future

Strategic Plan

Strategy is about positioning America's Blood Centers in an ever-changing marketplace climate to remain viable, valuable, and vibrant.  Our strategic objectives serve as a tool to redesign and transform our organization to leverage leading-edge business models for the greatest good of our member blood centers. Below are the elements that compromise America's Blood Centers' strategic plan. 

Advocacy Excellence

America's Blood Centers leads advocacy efforts by utilizing a comprehensive approach. Our strategies will include influencing decision makers in the legislative, regulatory, and accreditation arenas by lobbying legislative offices, establishing relationships with regulatory and accreditation bodies, activating political networks, mobilizing grassroots member engagement, building coalitions with health care thought leaders, employing targeted public relations and communication in key districts, as well as showcasing data and research relevant to our issues. Some highlights of America's Blood Center's advocacy agenda include examining reimbursement models for blood center core businesses, obtaining plasma component flexibility, and reducing the burden of FDA's quality control requirements. 

Data Driven Excellence

We collect and disseminate "big data" needed by our member blood centers to track the changing blood center business environment, signal emerging threats, promote best practices, and ground business and clinical execution in evidence-based data. Business intelligence and analytics will be actionable, developed by our member blood centers for our member blood centers. America's Blood Centers continues to work towards evolving the Data Warehouse to 100 percent member-use with advanced big data applications for use in our advocacy and education initiatives, as well as key benchmarking programs to support blood center continuous quality improvement.   

Education and Competency Development

America's Blood Centers creates and supports a robust blended learning environment (virtual and face-to-face) through the America's Blood Centers Professional Institute (API), aligned with the needs of member blood centers to drive blood center managerial effectiveness, leadership development, succession preparation, and staff talent development. Our brand is distinguished by thought leadership in all aspects of blood banking: clinical, innovation, leadership, and governance.

Association Model Redesign

Our organization initiated a top to bottom look at its operations, priorities, services, and products to identify opportunities for applying contemporary association management models to leverage America's Blood Centers' success (advocacy, governance, member engagement, staffing, meetings, member services, and diversification).

Governance Excellence

America's Blood Centers strives to remain an industry leader by establishing a 21st century governance leadership model marked by next generation sophistication and practice. This model increases conversations around strategic thinking and organizational transformation, setting the stage for timely organizational corrections as necessary and fostering transparency, both internal and external.






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