A Strategic Focus on Donors
With ABC and ADRP joining forces last fall, we gained not only a tremendous asset in the world of donor recruitment, but strategically positioned ourselves to confront the future challenges of a changing donor demographic. The ABC/ADRP partnership will not only provide first-class educational opportunities to various disciplines at the center-level, but will also ensure that as a community and association we have even greater resources to confront regulatory changes to donor qualifications and an ability to monitor trends on an international level.
With ADRP becoming an international division of ABC, a new subscriber model was launched to include individuals from around the world involved in blood center collections, communications, donor recruitment, and marketing. New networking opportunities have been launched to connect these important individuals within the blood center as never before, allowing for the sharing of resources, ideas, and intelligence.
If you have not seen it already, I encourage you to view the new offerings through ADRP on their website. While on the website, sign up for the ADRP newsletter, The Drop, to stay current on the multitude of activities occurring throughout the year and register to become an ADRP subscriber-note that ABC member center employees receive discounted pricing. ADRP webinars are also available through the ABC Professional Institute (API) Learning Portal.
Perhaps most exciting is the revamped ADRP Annual Conference this year, occurring May 1 to 3 in Chicago, Ill. The expanded conference will incorporate the ABC Fund Development, Communications and Donor Management Workshop and Collections education track from the Quality and Technical Workshop to offer donor services professionals even more educational opportunities in one place. Roughly one-third of all sessions will qualify for Professional Acknowledgment for Continuing Education (P.A.C.E.) credits for the first time, adding even greater value to attendees. The conference will launch with a half-day blood drive coordinator workshop as well as a global forum. To register click here.
We hope you will encourage your staff to become involved in ADRP throughout the year and attend the conference in May. We look forward to seeing you there.
Katherine Fry; Chief Administrative Officer